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Wix Website Builder Review

An intuitive DIY website builder that’s perfect for tech newbies
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  • Easy to use: An intuitive website builder that makes it easy to design a beautiful and functional website, even for those with no technical expertise.
  • Customizable: A variety of tools to customize your website using their drag-and-drop editor, allowing you to make your site look exactly the way you want it.
  • SEO friendly: Built-in SEO features that make Google love your website and help you get more visitors organically.


  • Limited ability to customize the website without HTML or CSS coding skills.
  • No support for dynamic pages, such as a blog or forum.
  • Fewer third-party integrations compared to other website builders.
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Use Wix Editor to create your new website.

Brief Overview

In today's digital age, website building platforms have revolutionised the way businesses and individuals establish their online presence.

These platforms offer a user-friendly, cost-effective solution for creating a professional website without the need for advanced coding skills.

By providing a plethora of customisable templates, interactive features, and integrations with various online tools, website builders enable users to design sites that cater to their specific needs.

For businesses, a well-designed website can enhance brand visibility, streamline customer engagement, and facilitate e-commerce activities.

For individuals, it serves as a medium for personal branding, content sharing, and networking.

Essentially, website building platforms democratise the process of web development, making the digital landscape more accessible for everyone.

Introduction to Wix and its Reputation

Wix website builder stands out as a leading force in the industry, renowned for its innovative approach and user-friendly platform.

Established in 2006, Wix has evolved from a small startup into a global powerhouse, serving millions of users worldwide.

It is hailed for its extensive range of features, including drag-and-drop site creation, a vast array of templates catering to various industries, and advanced functionalities such as e-commerce, social media integrations, and SEO tools.

Wix's reputation for reliability, coupled with its commitment to providing cutting-edge technologies, has made it a preferred choice for both novices and professionals looking to craft compelling online spaces.

The platform's emphasis on design flexibility, customisation options, and continuous updates to stay ahead of digital trends underscores its dedication to user satisfaction and positions Wix as a prominent player in the crowded website builder market.

Purpose of this Review

The purpose of this Wix review is to offer a comprehensive analysis of the Wix editor and services, examining its strengths and potential limitations compared to other website builders.

Through detailed exploration of its features, pricing plans, user interface, and overall performance, this evaluation aims to inform and guide individuals and businesses alike in making an informed decision about utilising the Wix website builder for their website creation needs.

By comparing Wix's offerings to those of its competitors, this review also highlights the unique advantages that set Wix apart in the competitive landscape of website builders.

Ultimately, our objective is to provide readers with a clear, unbiased perspective on Wix's capabilities and how they align with various web development requirements.

User Interface and Ease of Use

Wix's platform distinguishes itself with an intuitive and user-friendly interface that appeals to both beginners and seasoned website builders.

Its drag-and-drop functionality simplifies the web design process, allowing users to place elements anywhere on their own site with precision and ease.

This freedom enables a high degree of customisation, empowering users to bring their vision to life without needing to know a single line of code.

Additionally, Wix's dashboard is cleanly organised, making site management tasks such as adding pages, editing content, and integrating apps straightforward.

Navigation through the site builder is facilitated by clear, concise menus and visually appealing icons, ensuring a smooth creation process from start to finish.

This approachability is a key factor in Wix's popularity, as it significantly reduces the learning curve associated with web development, making it accessible for a wide range of users.


The intuitiveness of Wix's drag-and-drop editor stands as a cornerstone of its user-friendly design, effectively democratising website creation.

This editor allows users to visually interact with the layout of their pages, moving elements around the screen with ease and precision.

It eliminates the intimidation and complexity often associated with web development, particularly for those without coding expertise.

This functionality not only streamlines the design process but also encourages users to experiment and personalise their sites more freely.

The simplicity of "what you see is what you get" editing ensures that users have a clear understanding of how their site will appear to visitors, reducing the need for constant previews or adjustments.

This level of intuitiveness in the drag-and-drop editor significantly enhances user satisfaction and engagement, making Wix a go-to platform for innovative and customised web development projects.

answer the question What is Wix ADI?

Wix ADI, or Wix Artificial Design Intelligence, is a revolutionary platform feature that harnesses the power of AI to simplify the website creation process. By answering a series of questions about your needs, preferences, and goals, Wix ADI automatically designs a unique and tailored website. This technology takes into account current design trends and user experience principles to produce functional, aesthetically pleasing websites with minimal effort from the user.

Learning Curve for Beginners & Experienced Users

For beginners, Wix presents a shallow learning curve, enabling those with little to no experience in web design to rapidly construct professional-looking websites.

The platform offers a wide array of pre-designed Wix templates and intuitive tools, guiding novices through the web creation process with helpful tips and a user-friendly interface.

However, for experienced web developers, Wix still offers a degree of depth and flexibility. Advanced users can utilise Wix's Velo platform, a comprehensive web development environment that allows for custom code and intricate functionality.

This dual approach ensures that Wix remains accessible and appealing to a broad spectrum of users, from those making their first foray into web development to seasoned professionals looking for a streamlined, efficient toolset.


Wix ADI, or Wix Artificial Design Intelligence, is a revolutionary platform feature that harnesses the power of AI to simplify the website creation process.

By answering a series of questions about your needs, preferences, and goals, Wix ADI automatically designs a unique and tailored website.

This technology takes into account current design trends and user experience principles to produce functional, aesthetically pleasing websites with minimal effort from the user.

Design and Customisation

Wix Templates & Themes

Wix's vast library of design templates and themes stands as a testament to its versatility and commitment to providing users with the freedom to express their unique brand identity.

With hundreds of options spanning various industries and niches, from e-commerce and photography to blogs and portfolios, there's a Wix template for every conceivable web project.

These templates are not only aesthetically pleasing but are also fully customisable, allowing users to tweak layouts, colour schemes, fonts, and more to align with their vision.

This diverse selection ensures that users can start with a solid foundation, then refine and personalise their site to stand out in the digital landscape.

Customisation Options Available

The customisation capabilities within Wix are notably robust, enabling users to craft a website that truly reflects their personal or brand identity.


The platform's drag-and-drop editor simplifies the layout modification process, allowing for quick adjustments and the efficient organisation of site elements without needing to understand complex coding principles.


When considering fonts, Wix does not disappoint; it offers a wide range of typefaces, from classic to contemporary, ensuring that text styling aligns with the overall aesthetic of the site.

Colour Palette

The colour palette options are equally impressive, with tools to apply specific colour schemes or select shades that match branding requirements.


Furthermore, Wix excels in multimedia integration, offering seamless incorporation of images, videos, and audio, enhancing the dynamic and interactive aspects of the website.

This integration is vital for engaging visitors and can be optimised for performance across various devices, ensuring a consistent user experience.

Collectively, these customisation options empower users to create not just visually appealing, but deeply personalised and functional websites.

Flexible Design Elements & Creative Freedom

The flexibility of design elements and the degree of creative freedom offered by Wix are significant factors that set it apart from its competitors.

Users benefit from an ability to not only customise but to innovate, thanks to an extensive library of design components and templates that serve as a starting point for creativity.

Whether it's a minimalist blog, a vibrant portfolio, or a sophisticated e-commerce site, Wix provides the tools and flexibility necessary to bring any vision to life.

The platform encourages experimentation with design elements, allowing users to explore various combinations of layouts, graphics, and animations until they find the perfect mix. This freedom to customise and iterate on designs ensures that websites are not only unique but are also aligned with the latest web design trends.

Additionally, Wix's commitment to user autonomy means that these websites can evolve over time, with updates and revisions being easily implementable to keep pace with changing business or personal goals.

This creative freedom empowers users to craft distinctive online presences that stand out in today's crowded digital landscape.

Features & Functionality

Wix is not just about creating a visual impact; it's also about ensuring that the websites perform well across various parameters essential for success in the digital space.

SEO Tools

A critical aspect of this performance is the platform's comprehensive suite of SEO (Search Engine Optimisation) tools. These tools enable users to improve their site's visibility on search engines, driving organic traffic without the need for extensive SEO knowledge.

From customisable meta tags to mobile optimisation features, Wix simplifies the complexity of SEO, making it accessible to everyone.

Wix eCommerce

In the e-commerce arena, the Wix editor stands out with robust capabilities that allow users to launch, manage, and grow their online store with ease.

Features like a variety of payment methods, secure check-out, inventory tracking, and shipping options ensure that both the businesses and their customers have a seamless experience.

Plus, with integrated sales analytics, business owners can gain insights into their performance and customer behaviors.


For content creators and bloggers, Wix offers a sophisticated blogging platform that's both flexible and user-friendly.

With features like rich text editing, categories, tags, and social sharing, it provides everything needed to create, publish, and promote engaging content that can attract and retain audiences.

Third Party Integration

Lastly, Wix's ability to integrate with a wide range of third-party applications further extends its functionality.

From marketing tools and analytics to social media feeds and customer management systems, these integrations allow users to add advanced features to their websites, tailoring them to the specific needs of their business website or project.

This ecosystem of integrations ensures that Wix websites can remain as dynamic and versatile as the users who create them.

Wix Code for Developers

Wix Code, now known as Velo by Wix, marks a significant leap forward in empowering developers to take their website building to the next level.

This robust suite of advanced development tools allows for the creation of more complex, highly customised web applications directly within the Wix platform.

By offering functionalities such as database collections, dynamic page generation, and custom JavaScript, Velo enables developers to implement sophisticated features and interactive elements that go beyond standard website design.

This opens up possibilities for creating everything from comprehensive membership systems to personalised user experiences, thereby expanding the scope of what Wix can achieve.

Importantly, Velo maintains Wix's ethos of user-friendliness, providing a visual development environment alongside traditional coding capabilities, which makes it accessible for both seasoned developers and those still honing their coding skills.

Features vs Competitors

When comparing Wix with its main competitors like WordPress, Squarespace, and Shopify, several distinctions in feature offerings become evident.

WordPress, for instance, is renowned for its versatility and the extensive library of plugins, making it a strong contender for those who prioritise customisation and scalability.

However, WordPress typically requires a higher level of technical expertise, especially for those looking to tap into its more advanced features.

Squarespace, on the other hand, excels in design with its array of sleek, professional templates suited for creative industries, yet it may not offer as much flexibility as Wix in terms of third-party integrations.

Shopify stands out as a powerhouse for e-commerce, providing a comprehensive set of tools specifically for online stores, which makes it an ideal choice for businesses focused exclusively on e-commerce.

In contrast, Wix offers a more balanced approach, combining ease of use, a wide range of design options, and a robust suite of features that cater to a broad spectrum of website types, from personal blogs to small businesses and online stores.

This balance between user-friendliness, versatility, and functionality positions Wix as a versatile option suited to meet diverse web building needs.

Performance & Speed

Website performance and loading speed are critical factors in user experience and search engine optimisation (SEO).

Wix has made significant strides in improving the performance of websites hosted on its platform, ensuring they load quickly and run smoothly across various devices and internet connections.

Through its use of advanced technology such as smart caching, Content Delivery Network (CDN) services, and adaptive image optimisation, Wix sites can achieve competitive loading times.

However, it's important to note that the ultimate website speed may also depend on the complexity of the website design and the volume of content.

Additionally, Wix provides users with tools and guidelines to further optimise their websites for speed, such as minimising the use of large images and complex animations.

Overall, when compared to its competitors, Wix-hosted websites generally offer satisfactory performance and speed, catering well to the needs of small to medium-sized websites.

Factors Influencing Performance

Several factors significantly impact the performance of websites on the Wix platform, including website design complexity, choice of templates, and integration of third-party applications.

Complex designs with high-resolution images, videos, and intricate animations can slow down page loading times, affecting user experience and potentially SEO rankings.

Similarly, the use of templates that are not optimised for speed and adding numerous third-party applications or widgets can also hinder performance.

To optimise website performance, Wix encourages designers to preferentially select speed-optimised templates, appropriately size images, and limit the use of heavy design elements or animations.

It's also advisable to be judicious in the integration of third-party apps, only adding those that are essential to the website's functionality.

Further, leveraging Wix's built-in features for image optimisation and taking full advantage of its CDN services can lead to significant improvements in loading speed.

By applying these strategies, users can enhance the responsiveness and efficiency of their Wix websites, ensuring a positive experience for their visitors.

Industry benchmarks & User Expectations

When comparing Wix's performance to industry benchmarks and user expectations, it performs admirably, particularly for small to medium-sized businesses and personal projects.

Industry standards for website loading times suggest that pages should load within 2 to 5 seconds to maintain user engagement and satisfaction.

Wix-hosted websites, especially those optimised according to the platform's recommendations, usually fall within this range.

However, it is crucial for designers and website owners to continuously monitor and tweak their sites, as even a one-second delay in page response can lead to a 7% reduction in conversions, according to research.

Furthermore, in terms of user experience, modern internet users expect not just speed but also seamless interactivity, which Wix actively works to provide through its range of design features and optimised templates.

By keeping a finger on the pulse of evolving web technologies and user expectations, Wix aims to stay competitive and relevant in the fast-paced world of website creation and hosting.

Mobile Responsiveness

Wix's emphasis on mobile responsiveness is evident in its platform's design and functionality, ensuring that websites look and perform optimally across a variety of devices, including smartphones, tablets, and desktops.

This commitment is critical in a digital era where mobile traffic accounts for approximately half of all web traffic globally.

Wix sites automatically generate a mobile-friendly version, allowing users to fine-tune their site's appearance and usability on smaller screens without needing specialised coding knowledge.

Tests on various devices show that Wix's mobile adaptability features maintain a consistent user experience, with touch-responsive elements, easy navigation, and quick loading times.

This versatility ensures that regardless of the device a visitor uses, the website's integrity and engagement potential remain high, meeting modern users' expectations for accessibility and performance.

Mobile Editing Capabilities

Wix further distinguishes itself by offering robust mobile editing capabilities, allowing users to make on-the-go changes directly from their mobile devices.

This feature is particularly advantageous for website owners who need to update their site frequently or respond quickly to market or audience demands.

The platform provides a seamless interface for editing, with a mobile preview option that lets creators see how changes will look in real time.

Users can adjust layout, text, images, and more, ensuring the mobile version of their site is not only responsive but also aesthetically pleasing and functionally effective.

These mobile editing and preview features underscore Wix's commitment to providing a flexible, user-friendly platform that adapts to the needs of modern web developers and business owners, delivering a high-quality user experience across all device types.

Mobile Optimisation

Mobile optimisation has become a critical factor for enhancing user experience and improving search engine optimization (SEO) rankings.

With the majority of internet users accessing websites via mobile devices, ensuring a site is mobile-friendly is no longer optional but essential.

From a user experience standpoint, mobile-optimised sites load faster, offer easier navigation, and provide content that is easily digestible on smaller screens, which significantly increases user engagement and reduces bounce rates.

On the SEO front, search engines like Google prioritise mobile-friendly websites in their rankings, recognising the shift towards mobile browsing.

Sites that fail to accommodate mobile users may experience a noticeable drop in search visibility, resulting in reduced traffic and potential loss of revenue.

Essentially, mobile optimisation forms the backbone of a holistic digital strategy, aiming to meet users' expectations and adhere to search engines' guidelines for better visibility and engagement.

Customer Support and Resources

Wix places a strong emphasis on providing comprehensive customer support to ensure users can easily create and manage their websites.

The platform offers a wide variety of support channels tailored to meet users' needs.


Documentation is extensive, covering every aspect of using Wix, from initial setup to more advanced features, enabling users to find detailed guidance.


For those who prefer learning through visual content, tutorials are available, offering step-by-step instructions on various tasks.


Additionally, Wix hosts a vibrant community forum where users can engage with one another, ask questions, and share insights or solutions.

Direct Assistance

For more personalised assistance, Wix provides direct assistance through a customer service team that can be reached via email or phone, ensuring that users have access to expert help whenever necessary.

Together, these resources form a robust support system, facilitating a smooth and efficient web development experience for Wix users.

Response time, Helpfulness, and Effectiveness of Support

User feedback commonly indicates that the response time for direct assistance inquiries is commendably swift, often within a few hours, which is particularly appreciated in scenarios demanding urgent attention.

The quality of support provided is consistently noted to be high, with issues usually resolved in a timely and comprehensive manner. The support staff is praised for their expertise and willingness to go the extra mile to assist users.

The effectiveness of the support services is further augmented by the wealth of resources available through documentation, tutorials, and the community forum, enabling a significant number of users to find solutions independently.

This multi-channel support approach ensures that users of all preferences and needs can receive the help they require promptly and efficiently, thereby enhancing the overall user experience on the Wix editor.

Troubleshooting and Learning

Wix distinguishes itself by offering an extensive array of resources aimed at troubleshooting and learning, catering to the diverse needs of its users.

The platform's help center is replete with articles and video tutorials covering a wide range of topics, from basic website setup to more advanced features and customisation options.

For users who prefer a more structured learning path, Wix Academy offers free online courses and webinars that not only guide users through the process of creating and managing their website but also teach digital marketing skills to help grow their online presence.

Additionally, the Wix community forum serves as a valuable resource where users can ask questions, share insights, and learn from the experiences of their peers.

This comprehensive suite of resources empowers users to independently resolve issues and enhance their web development skills, fostering a self-reliant and knowledgeable user base.

Wix Plans & Pricing

Choose a Wix account that suits your project.

Wix offers a range of pricing plans to cater to different users' needs, from personal websites to small businesses and e-commerce platforms. Here's a breakdown of their main subscription options:

  • Light: Ideal for users looking to explore Wix’s basic features. It includes Wix ads on your site and gives you access to the drag-and-drop editor, switch templates, and limited storage. This plan is best suited for personal projects and those wanting to test the platform before committing.
  • Core: Designed for personal use, this plan removes Wix ads and includes a free domain for 1 year, 2GB bandwidth, 3GB storage, and 30 minutes of video. It’s perfect for small, professional portfolios or blogs.
  • Business: Targeted towards entrepreneurs and freelancers, this plan offers unlimited bandwidth, 10GB storage, 1 hour of video, and $300 in advertisement vouchers. It also includes site booster and analytics apps to help grow your online presence.
  • Business Elite: Offering the highest level of support, the VIP plan includes all features in the Pro Plan plus first priority support. With 35GB storage and 5 hours of video, it caters to users requiring extensive resources and dedicated support.

These plans are structured to provide flexibility and scalability, ensuring users can find an option that best fits their needs and the growth of their website or business.

Each tier has been thoughtfully created to cater to different stages of business and website development, with the primary limitations revolving around storage, video hours, and levels of support. Businesses and individuals must carefully assess their current needs and anticipated growth to select the most appropriate plan.

Pros and Cons


  1. User-Friendly: Wix is celebrated for its drag-and-drop interface, making website creation accessible to beginners with no coding experience.
  2. Versatile Design Options: It boasts a wide array of templates and customisation options that cater to various industries and preferences.
  3. Scalability: With multiple plan options, Wix serves the needs of both small blogs and large e-commerce platforms, allowing businesses to scale as they grow.
  4. Robust Feature Set: Offers a comprehensive suite of tools including SEO capabilities, e-commerce features, and social media integration.
  5. Reliable Support: Provides extensive resources such as tutorials, forums, and 24/7 customer support.


  1. Cost: While it offers a free plan, the more functional tiers and add-ons can become costly for small businesses and individuals.
  2. Template Rigidity: Once a template is chosen and the site goes live, changing to a different template requires rebuilding the site from scratch.
  3. Performance Issues: Heavily-loaded or poorly optimised sites on Wix can experience slower load times, affecting user experience and SEO.
  4. Limited Advanced Customisation: Advanced users may find the customisation options limiting, especially when requiring specific functionalities not supported natively by Wix.
  5. SEO Limitations: Although improved over the years, Wix's SEO functionalities can still be somewhat restrictive compared to other platforms, potentially impacting site visibility.

Highlighting standout features and areas for improvement.

In conclusion, Wix presents itself as a highly user-friendly and versatile platform, making website creation accessible to a broad audience, from beginners to more experienced users looking for a quick launch.

Particularly noteworthy are its versatile design options, robust feature set, and reliable support system, which collectively contribute to its position as a popular choice among website builders.

On the flip side, areas for improvement include addressing the platform's cost considerations, template rigidity, performance issues under heavy load, limited advanced customisation options, and the restrictions in its SEO functionalities.

By targeting these areas, Wix could further solidify its appeal and utility to a wider range of users, enhancing both the performance and customisation flexibility of the websites it hosts.

Security and Reliability

Evaluation of Wix's security measures and reliability in terms of uptime and data protection.

Wix prioritises the security and reliability of its platform, implementing several measures to safeguard users' data and ensure consistent uptime.

From a security standpoint, Wix employs robust encryption protocols, including HTTPS and SSL certificates, across all websites to secure user data during transmission.

This is complemented by regular security updates and patches that address emerging vulnerabilities, demonstrating Wix's commitment to protecting user information against potential cyber threats.

On the reliability front, Wix boasts impressive uptime statistics, thanks to its efficient cloud infrastructure that ensures websites remain accessible to visitors with minimal downtime.

Additionally, Wix provides automatic backups, allowing users to quickly restore their sites in the event of data loss.

These concerted efforts in enhancing security and reliability contribute significantly to the trust users place in Wix as a stable and secure platform for building and hosting websites.

Discussion on backup and recovery options for websites hosted on Wix.

Wix offers a comprehensive set of backup and recovery options that ensure users can easily revert their websites to previous states in case of accidental changes or data loss.

This feature is a vital part of the platform's appeal, providing peace of mind to website owners. Through the site history feature, Wix automatically creates and stores snapshots of a website at various points in time.

Users can browse through these snapshots and select a specific version to restore with just a few clicks. This capability does not only safeguard against unintended modifications or deletions but also makes it simple to recover from more severe incidents such as website defacement or malware attacks.

Additionally, while Wix takes care of the technical side of backups, it empowers users with the autonomy to manage their website's recovery process, exemplifying a balanced approach to automated protection and user control.

Consideration of user trust and confidence in the platform's security features.

The robust security measures and convenient backup options provided by Wix significantly bolster user trust and confidence in the platform.

Knowing that their website's integrity and continuity are safeguarded, users can focus more on crafting content and less on the technical aspects of website management.

This sense of security is crucial for maintaining a loyal user base and attracting new users who prioritise reliability in a website hosting platform.

Furthermore, the transparency and efficiency of Wix's recovery capabilities reinforce the perception of Wix as not just a tool for website creation but as a dependable partner in digital content management.

In an online world where security threats loom large, such confidence in a platform's protective features can be a decisive factor for both novice and experienced website owners alike.


Overall assessment of Wix as a website building platform.

Wix emerges as a highly intuitive and user-friendly website building platform that caters to a wide range of users, from beginners to seasoned web designers.

Its rich array of customisable templates, extensive app market, and advanced security features, including automated backups and easy recovery options, make it a standout choice.

The platform's emphasis on user empowerment through both sophisticated design capabilities and robust security measures instills a deep sense of reliability and trust among its users.

While there are myriad website builders available, Wix's balanced combination of ease of use, flexibility, and comprehensive protection positions it as a leading choice for individuals and businesses looking to establish a strong, secure online presence.

Recommendation based on ease of use, features, performance, and value.

Considering its ease of use, comprehensive features, stellar performance, and exceptional value, Wix is highly recommended for anyone looking to create a professional, robust, and engaging online presence.

Its intuitive drag-and-drop interface facilitates quick and effortless website design, making it accessible even to those with no prior web development experience.

The plethora of customisable templates and the expansive app market enable users to tailor their sites to their precise needs and preferences.

Performance-wise, Wix websites load quickly and operate smoothly, providing a seamless user experience.

Lastly, the value derived from Wix's extensive array of features, combined with its reliable customer support and advanced security measures, offers a cost-effective solution for both personal and business websites.

In sum, Wix stands out as a top-tier choice for web building, surpassing competitors in multiple domains and providing users with a reliable, versatile, and user-friendly platform to launch and nurture their online ventures.

Final thoughts on Wix's suitability for different types of users and projects.

Wix's broad array of features and intuitive design make it an excellent platform for a varied demographic of users, from bloggers and artists to entrepreneurs and large enterprises.

For individuals looking to showcase portfolios or start a blog, Wix provides customisable templates that highlight visual work and written content superbly.

Small to medium businesses will benefit from its ecommerce solutions, enabling them to seamlessly set up online stores.

Additionally, its scalability and sophisticated tools offer larger enterprises the resources necessary for expansive online operations.

However, it's important for potential users to consider their specific needs, as highly specialised industries may require more tailored solutions.

Overall, Wix's versatility and ease of use render it a powerful tool for nearly any project, democratising web development and empowering users to bring their visions to life online.

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