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Shopify Website Builder Review

The e-commerce builder everyone has heard of
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  • Easy to use, with a drag-and-drop interface that allows users to quickly create and customize their own site without having to write any code.
  • An abundance of features and design options, allowing users to create a completely unique and professional-looking website with custom branding and imagery.
  • Powerful SEO and analytics tools which help businesses track visitors, sales, and other important metrics in order to optimize their online presence.


  • Limited customization options:  Designed to make it easier for users to set up an online store quickly, so it offers fewer customization options than other website builders or content management systems.
  • Lack of third-party integrations: Does not support many third-party integrations and plugins, which makes it difficult to create a fully-functioning website with additional features like social media buttons or ecommerce analytics.
  • No drag-and-drop design capabilities:  Does not allow users to drag and drop elements into their pages, making it harder to customize the look and feel of their webpage without coding
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General Information

shopify templates
Choose from a great range of templates for your online store.

With a wide range of ecommerce website builder tools on offer, making the right choice is never an easy one, considering the complex requirements of an online store. However, if Shopify is on your radar, but you have not made up your mind finally, this review is for you. We have reviewed all the key  aspects of the Shopify website builder to help you make that right decision.


Though all website builders claim ease-of-use, the truth can be a little different. The interface is simple, intuitive, clean and straightforward to use.  That doesn‚Äôt mean you can build a site quickly, but you‚Äôll certainly enjoy the process of working with Shopify.

Shopify scores full marks here for the following three reasons:

  • It is pretty simple and straightforward to use. It provides you with a ready-to-use working online store so you do not require to build the website step by step from scratch.
  • You can choose from a wide range of mobile-responsive templates.  
  • It has pre-built modules to handle different ecommerce requirements such as online payment and tracking shipments.

Themes and Templates

Shopify has a rich theme store from which you can select excellent and visually stunning themes. However, the number of free themes is limited. For professional themes, you will have to pay between $140 and $18o. Though you might find this price on the steep side, you will love them.

SEO & Marketing

Shopify's SEO features are really good as it is giving you all the necessary features required to rank in Google search. Be it the meta title, meta description, setting custom URLs, headings tags, image alt tags, 301 redirects, SSL Encryption (HTTPS), Shopify has it all.

You can also generate a sitemap and canonical tags. Though you cannot create structured data in Shopify, there are plenty of options in the app store to help you achieve this goal.


Basic Shopify ($29/month)

Starting a small business, or trying to build an online storefront for an existing one? If your store is tiny, and you just need a little ecommerce functionality, this is the plan for you. But if your products are expensive or you sell a lot of them, that pricey 2.9% + 30¢ transaction fee will add up fast.

Shopify ($79/month)

If your small business is growing rapidly, you’ll need a robust website. This plan includes more granular reporting data and features like gift cards and abandoned cart recovery.

A small business might not miss these features, but the bigger you grow, the more revenue you’ll add. If your site currently returns around $5000 in monthly revenue, then this is the plan for you.

Advanced Shopify ($299/month)

A medium to large online business can always grow more. If your goal is to grow ten times larger, this plan comes with stellar shipping, rock-bottom transaction fees, and even more advanced reporting.


Shopify has robust backend features. Some of the key features to note are inventory management system, payment processing, analytics, and tracking shipments.


shopify easy to use
Shopify holds your hand (if you need it!) through the process of setting up your shop.

It packs all features necessary to run an online store:

  • Coupon codes
  • Dropshipping
  • Google Analytics
  • Live chat, email, Telephone
  • Editing CSS, HTML

Final Verdict

Shopify has everything to build an excellent online store whether it's interface, visually stunning templates, payment processing, analytics, or inventory management. When you take all these features into account, Shopify comes as a top-notch website builder. If you are looking for a perfect ecommerce website builder— Shopify certainly deserves your attention.

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Our Score: